Travel Whitepaper Q3 2011

We are pleased to release our latest travel whitepaper, Destination analysis Q3 2011. This destination-focused whitepaper is an attempt to go beyond the usual seasonality and event analysis, and delve a bit deeper into product-specific destination trends.

We hope this provides you with greater insight into evolving destination trends and your customer’s geographic preferences. We have proposed strategies which will hopefully enable you to navigate through this dynamic environment.


Posted by Stephen Cunningham, Industry Analyst

Destination Analysis: Week 8, 2011

Attached is the destination analysis for the same 5 products:

Hotels
Hostels
Holidays
Car Hire
Flights

It's interesting to note the start of the summer curve; some destinations have been experiencing traffic increases over the past few weeks.

We are working on a revised set of destinations in order to capture the highest ranking destinations searched for in the UK. We will publish this revised list in the next iteration of our reports (in two weeks time).

Stephen Cunningham, Industry Analyst.

Destination Analysis

The Destination Analysis attached provides details on the most searched for destinations from around the globe. Each report provides insight into the seasonality of these 50 destinations, as well as sharing AdWords Metrics (such as CPC and Ad Depth). This information is aimed at advertisers at every level of the auction to help them plan their campaigns with the most up to date information available.

We hope you find these reports useful. If so, we plan to share them on a regular basis:

Car Hire
Flights
Holidays
Hotels

Posted by Stephen Cunningham, Industry Analyst UK and Ireland