Youtube & Display for Travel

Above is an amazing EMEA video showcasing how global brands are effectively utilising our platforms.

With Google's media and platform solutions, Travel advertisers can develop comprehensive, innovative, and scalable display solutions for their objectives. Whether that be driving bookings as efficiently as possible, driving awareness of a sale, or showcasing the value of their brand, the Google Display Network and YouTube can help.

Here are three key strategies that you don't want to miss:

1. Sell more as efficiently as possible by combining audience buying with Google's powerful contextual targeting technology.

2. Deliver additional reach at a more effective cost per point of reach with YouTube Skippable Ads, and pay only when users watch your ad (not for the impression).

3. Engage your users and develop true brand advocates with YouTube programs, especially leading up to the Olympics.

Learn more about Google's display solutions, trends, and tools at www.google.co.uk/watchthisspace.

Posted by Cristy Aragon, Industry Manager UK.

Travel Whitepaper Q3 2011

We are pleased to release our latest travel whitepaper, Destination analysis Q3 2011. This destination-focused whitepaper is an attempt to go beyond the usual seasonality and event analysis, and delve a bit deeper into product-specific destination trends.

We hope this provides you with greater insight into evolving destination trends and your customer’s geographic preferences. We have proposed strategies which will hopefully enable you to navigate through this dynamic environment.


Posted by Stephen Cunningham, Industry Analyst