Customer Journey For Online Travel

This year we revisited* the Customer Journey for Online Travel in the UK. Nielsen used their NetView metered panel to monitor travel research, quotation and purchase behaviour of 50,000 UK panelists in the key sales period, January to March (2010).

We analysed:
· The journey and profile of a purchaser beyond 1st transaction

· The role of paid and natural search, brand and generic keywords on one's propensity to book

· The relationship between search, research, product and review sites in the journey path

We will be releasing the information next Wednesday 1st December and holding a webinar between 4-5pm to present the findings and talk through the data. Nielsen will be on hand to address any methodology questions.

Name: UK Online Travel: The Customer Journey 2010

Start time: 12/01/2010 4:00 PM
End time: 12/01/2010 5:00 PM

Registration Link: https://googleemea.connectsolutions.com/e31836066/event/

We urge you to register before the event as we ask for adwords account information.

Please do join us!
The UK Google Travel Team

*We first looked at the customer journey with Comscore in 2007, both we and our clients have been referencing those finding ever since.

Posted by Sarah McDonald, Senior Industry Manager, Travel Team

All You Want For Christmas

The Google Travel team's latest whitepaper is now available! All You Want For Christmas looks at the increasing importance of December to the online travel market, the change in the way people search for travel products during this period and the effect of the extended January peak. We hope that the paper will help travel advertisers plan more effectively for what is the busiest period of the year.

Please click here for the latest paper.

Posted by Michael Wicks, Industry Analyst, Travel Team.