Think Mobile, Google's annual event dedicated to the mobile advertising (R)evelution took place recently at the Royal Opera House in London. If you didn't make it in person, fear not! You can find the presentations on the
Think Mobile YouTube channel.
As we've said in other blog postings, we keep hearing great mobile success stories from Travel advertisers. One such story comes from easyJet, which saw a return of $11 for ever $1 spent on mobile; this is higher than their return on desktop search ads.
In the video below, easyJet UK Marketing Manager, Katie Stitson, speaks about the approach, testing methodology and results achieved.
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