It's been a while since we posted a G+ update so we'd like to share with you the latest successes our Travel clients have had on G+ this year: a case study from the UK and one from across the pond in the US.
Travel Republic: Online travel agents Travel Republic have two reasons to put the champagne on ice, having just reached a pair of major milestones in their social media activity. The company’s Google+ page is not only celebrating its first birthday, but it’s celebrating reaching 1 million followers on the platform too. Carry on reading if you want to know how they did it....click here.
Pure Michigan: As part of their social media campaign which won the Mercury Awards for Social Media, Pure Michigan created a G+ page in order 'to be where conversations about our state are happening. We created our Google+ Page to connect with folks inside and outside of Michigan to encourage them to vacation here.' They saw higher CTRs through social annotations: 'there is social proof in seeing which of your dozens of friends already follow the page. You feel compelled not to be left out.' In addition, they created an extremely successful hangout which resulted in their follower number jumping from 50K to more than 94K in a matter of days. For more, please click here.
Posted by Anna Tong, Industry Manager UK
